If you’re not already offering poster printing, then you should be. It’s one of the simplest, yet most effective ways to expand your product offering. Affordable, impactful, and incredibly versatile, poster prints are a favourite across industries - from retail and education to events and the arts. Here’s why you should seriously consider it.
High Demand, Low Barrier To Entry
If you’re already producing a slew of print products commercially, the chances are you have the setup you need to add poster printing with minimal fuss and investment. Businesses constantly need posters for sales, promotional events and advertising, schools use them for educational displays and teaching and creatives regularly seek high-quality prints for their artwork.
With minimal setup costs and the relatively low price of poster paper, it can quickly become a profitable addition to your repertoire, especially if you already have compatible large format printers. Just make sure the poster paper you choose is suitable for the printers you already have.
Wide Range Of Applications
Poster paper helps you expand your printing services because it’s one of the most adaptable mediums available. You can offer clients event promotions and gig posters, point-of-sale signage, educational and classroom resources, film and theatre posters, fine art and photographic prints, corporate branding for office spaces and more. It’s a brilliant upsell for existing clients and a draw for new ones.
Customisation Sells
The world has gone hyper personalised, there’s no doubt about it. You only have to look at advertising these days online to see how individual it is – think about the adverts you see displayed for you across social media or the emails you receive in your inbox. More often than not they’re very relevant to you.
But customisation isn’t just for the digital world. Customers increasingly want products tailored exactly to their needs. With a poster printing business, you have the capability to offer custom sizes, finishes and designs at a range of price points enabling you to meet all sorts of creative briefs.
You can even provide bundled packages for events where a customer can order a full set of posters, flyers, lanyards and more for a set price, turning your business into a one-stop solution.
Fast Turnaround, Fast Profit
Poster printing has a relatively quick production time compared to signage or garment printing. Once your file is set up, printing and trimming and can be done swiftly, making it ideal for fast-turnaround jobs or same day orders.
Add to that the relatively low cost of materials compared to car wraps, for example, means you should be able to achieve a decent profit margin on any products.
Adding poster printing to your product range doesn’t just enable you to sell more (which is obviously good!) it enables you to provide flexible, creative solutions your customers genuinely want. With low overheads, fast production, and wide market appeal, it's a smart and simple way to grow your business and boost your bottom line.
Ready to add poster printing to your product range? Talk to the team at Signmaster and get recommendations on the best products for you. Contact us
