Dry wipe laminate | add something new you your vinyl products

This blog offers insights into how dry wipe laminate, part of the Signmaster laminate collection, can enhance your vinyl products. 

Self-adhesive vinyl is a must-have for wide-format printing businesses, as it can be used for a variety of exciting applications like wall graphics, decals, window displays, and vehicle wraps. With the printing industry becoming more competitive, it's important to stand out not just by delivering top-notch results, but also by offering something extra to your customers. A great way to do this is by adding dry wipe laminate to your product offerings. This innovative material can make your self-adhesive vinyl even more user-friendly and visually appealing, giving printers a fresh opportunity to provide added value and broaden their range of services.

What Is Dry Wipe Laminate?

Dry wipe laminate, or as some people  like to call it, dry erase laminate, is a nifty clear film that you can pop over a printed graphic to make it writeable and erasable. Imagine turning regular vinyl graphics into super handy surfaces where you can jot down notes with dry erase markers and then just wipe them clean without any fuss or residue! This cool feature gives your customers tons of new ways to get creative and make the most out of their printed products.

How Does Dry Wipe Laminate Enhance Self-Adhesive Vinyl?

Adds Functionality to Traditional Signage

• Regular self-adhesive vinyl is often used for signs, wall decals, and informational displays. By adding dry wipe laminate, these graphics can be used not only for static information but also for interactive purposes. For example, a wall graphic can become a message board, a calendar, or a brainstorming space, making it more versatile
  
  
• Businesses, schools, and hospitals can use these writeable surfaces for schedules, notices, or temporary messaging. This flexibility adds value to the printed products, making them more attractive to customers looking for multi-purpose solutions.

Transforms Graphics Into Reusable Surfaces

• Unlike traditional signage that might need to be replaced frequently, a dry wipe laminated surface can be reused over and over. This reusability is appealing to customers who want a more sustainable option or need regularly updated content without reprinting the graphics.
  
  
• The combination of self-adhesive vinyl and dry wipe laminate provides an easy-to-apply and easy-to-remove solution for temporary or changing environments. This versatility makes it ideal for event planners, restaurants, and retail stores that need frequent updates to their signage.

Enhances Visual Impact While Maintaining Durability

• Dry wipe laminate not only adds a functional aspect to printed graphics but also enhances their durability. It protects the underlying print from scratches, fading, and other damage, ensuring that the vinyl maintains its appearance even in high-traffic areas.
  
  
• This durability extends the lifespan of the printed product, providing customers with a long-lasting solution that stands up to daily use, especially in environments such as schools or offices where the graphics may be frequently written on and wiped clean.

Why Printers Should Consider Offering Dry Wipe Laminate

Creates a New Revenue Stream

• Printers can charge a premium for products with dry wipe laminate, as the added functionality and durability justify a higher price point. Offering this service allows you to differentiate your business from competitors who may only provide traditional self-adhesive vinyl printing.
  
  
• Additionally, printers can market dry wipe laminates as an upsell opportunity for customers who are already ordering vinyl graphics. By presenting it as an optional add-on, you can increase the average order value without needing to attract new clients.

Expands Market Opportunities

• With dry wipe laminate, your product range can appeal to a broader market. Schools, universities, offices, hospitals, and hospitality businesses are all potential customers that may benefit from dry wipe surfaces for their changing communication needs.
  
  
• This also creates opportunities to tap into new sectors, such as educational sector seeking to create writable wall surfaces in classrooms or event organizers looking for interactive display solutions.

Applications of Dry Wipe Laminate With Self-Adhesive Vinyl

Here are some practical applications that can be explored when combining dry wipe laminate with self-adhesive vinyl:

• Classroom Walls: Transform classroom walls into interactive learning spaces where students and teachers can write directly on the walls and wipe off easily.
• Office Workspaces: Offer dry erase calendars, project boards, or brainstorming surfaces for conference rooms, giving teams a place to jot down ideas.
• Retail Stores: Create changeable in-store promotions, sales messages, or event announcements that can be updated as needed.
• Restaurants and Cafes: Use it for menu boards that can be altered daily or for special event signage.
• Hospitals and Clinics: Provide erasable patient information boards that staff can update with each shift, ensuring important information is always visible and up-to-date.
• Events and Exhibitions: Use as an interactive display or directional signage that can be modified as event needs change.

Tips for Printers Implementing Dry Wipe Laminate

Educate Your Customers on Its Benefits

Offer Samples

Providing small samples or demonstration pieces can help convince potential customers of the product’s quality and functionality. This allows them to experience the benefits firsthand and understand how the product can work for them.

Bundle Dry Wipe Laminate With Other Services

Conclusion

Incorporating dry wipe laminate into your service offerings provides printers with a competitive edge by adding value to traditional self-adhesive vinyl products. It enhances functionality, increases durability, and opens up new market opportunities, making it a worthwhile investment for any printing business. By embracing this versatile material, you can not only meet the diverse needs of your clients but also increase your profitability and establish your reputation as an innovative provider in the printing industry.

If you need any further support or guidance and would like to speak to a member of our team, please contact us on 01948 800383 or you can request a callback by clicking on the button below and leaving your details, and a member of our team will call you as soon as they are available.