This month our UV Print Specialist Damien talks all things UV Print & Personalisation.
It’s the most wonderful time of the year (in my opinion, anyways!) and being able to put our UV Printers through their paces here at Signmaster leading up to Christmas has been very exciting!
Gifting and Personalisation is one of the fastest growing markets, and I deal with a variety of customers. Customers who have successful Etsy stores, are just starting out, or are an established global personalisation brand. Thing is, they all want the same thing – something different. “I currently do this, but I want to be able to do this” – if I had £1 for every time this comes up in a conversation, I’d be able to book a trip to Disneyland (return flights included!).
With UV printing your personalisation options expand to almost no end. It’s great having potential customers in for a demonstration and watching their faces as the print is completed, and then watching their jaw-drop when I tell them how much it cost to print!
I usually get the same two comments during every demonstration:
And for me, these two comments encompass what anyone who personalises will appreciate!
Time is precious, especially your time and personalisation can take a lot of time. Using different techniques can be labour-intensive, and there is room for error. Automating it with UV printing can eliminate both. You don’t need to worry about manual application, let the printer do it for you, whilst you grab a brew and a biscuit (or in my case, a sausage roll). This is the case for both smaller and large companies.
The second comment is always great to hear, as anyone who knows me, knows I’m full of ideas and it’s great to go back and forth with customers exploring all the products they can introduce! All the different things suddenly they weren’t thinking about doing, but now can with a UV printer.
The best feedback though, is from those who have taken the plunge and invested in a UV printer. Hearing customers exclaim “I have no idea how I managed without this” or “This has been a game-changer” is great to hear.
One of the greatest gifts in life is time, it comes and goes before we know it. If you’d like to spend a bit of time finding out how a UV printer can save you time and grow your business, regardless of where you’re at currently, give me a buzz on 01948 662669, pop in for a demonstration, and dip your toes into the world of UV printing, and see how you’ll be swimming like a shark in no time!